* That person desperate to get rid of her acne quickly.
* That mother frustrated by not being able to potty train her toddler.
* That guy who will do anything to win his ex back.
When NEED is there, rather than just desire, you've got a winning niche. Combine that with a laser targeted campaign that provides a solution to their problem and you'll never struggle to make money again.
The best place to start with finding a good desperate niche is to use minor keyword research to find what people want to fix. You don't need to use any high-priced tools… just searching in any browser will do, or you can use Google Suggest.
Whenever you search for something with Google, it will give you suggestions as you type for related keywords. This is one very easy way to find some potentially desperate niches.
Keyword Searches
Effective niche marketing is contingent on what's really popular right now. To find these niches, you should search for the quoted phrases:• "how do I stop"
• "get rid of"
• "how to get rid of"
These are a few good starting points. Once you have a list of potential markets, you can use them as the basis for your keyword research by using them as your seed keyword.
What you want to look for are niches in which the average user has a problem that they are extremely desperate to solve and will do almost anything to fix.
Examples of such niches include:
•Weight loss
• Acne
• Pain management
• Insomnia
• Pest control
When people have problems like these that they are desperate to get rid of, they are willing to spend almost any amount of money if they believe a product is a solution to their problem.
One of the most important things you can do is first evaluate and identify niche markets that encompass three major elements:
1) You can easily identify exactly who your audience is.
2) There are motivated, active buyers in the niche market.
3) You are able to get your marketing message across to your audience.
There's no sense in trying to find an untapped niche market. There are few of them out there and those that exist would take a lot of work in order to penetrate.
Then, you'd have to condition buyers, research angles and test out different campaigns and approaches before you determine what was successful.
Forget about that! It's always easier to make money in niches that are already proven to be profitable, and that is what you need to focus on.
You always want to conduct as much research about your markets as possible however, so that you can really understand what your target audience is interested in and create compelling campaigns that 'speak their language'.
You want to know:
- What people are currently buying
- Where there are any potential market gaps for products you can promote (or create!)
- How much of a demand exists in the market
- What your customer base is most interested in, concerned with, needing help with.
In other words, pay attention to who you are selling to before you determine what you are going to sell and your niche marketing campaigns will be successful.